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death note

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 37Growth 21Conversion 6Competition 14Returns 96Price range 93Avg price 95Brand share 37Review moat 93Quality gap 25

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.76

avg listing price — sweet spot $15–$100

Review moat

Great139.4

avg incumbent reviews — the moat a new listing must climb

Price range

Great$12.60–$99.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$186K

$186K/yr · 1.2M searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Products