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death note merch

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 13Growth 24Conversion 6Competition 19Returns 95Price range 39Avg price 55Brand share 32Review moat 82Quality gap 20

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great368.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.56

avg listing price — sweet spot $15–$100

Price range

Okay$7.71–$19.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$51K

$51K/yr · 835K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Products