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david archy underwear
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$32.75avg listing price — sweet spot $15–$100
Price range
Great$9.01–$72.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,164.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 345K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale