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dark green sweater
Skip itSoft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$22.84avg listing price — sweet spot $15–$100
Price range
Great$11.37–$93.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,558.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 1.0M searches
Returns
Bad10.1%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-69.9%90-day search growth — must beat 0% to launch
Signals High Returns