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38

daphne wig

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High returns (18.3%) — this niche doesn't clear our bar today.

Market size 17Growth 23Conversion 81Competition 14Returns 0Price range 81Avg price 91Brand share 36Review moat 46Quality gap 72

Avg price

Great$21.59

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.48–$31.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,946

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Market size

Bad$68K

$68K/yr · 37K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Returns

Bad18.3%

return rate — above 5% kills the launch gate

Reviews