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danny go hat
Skip itHigh returns (7.0%) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Great$9.43–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good673avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$85K$85K/yr · 45K searches
Returns
Bad7.0%return rate — above 5% kills the launch gate