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dance earrings
Skip itSoft demand (-43.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great420avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.75–$17.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$88K$88K/yr · 138K searches
Growth
Bad-43.3%90-day search growth — must beat 0% to launch