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dance costumes
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$32.34avg listing price — sweet spot $15–$100
Price range
Great$8.10–$59.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good621.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 1.5M searches
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale