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dallas cowboys beanie
Skip itSoft demand (-81.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Price range
Great$7.94–$38.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,276.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 132K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-81.4%90-day search growth — must beat 0% to launch