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65

dad shirt

Worth a look

Shows demand growing +596.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 100Conversion 9Competition 92Returns 88Price range 75Avg price 81Brand share 71Review moat 49Quality gap 18

Growth

Incredible+596.2%

90-day search growth — must beat 0% to launch

Competition

Great23%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$17.56

avg listing price — sweet spot $15–$100

Price range

Great$8.22–$35.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good$286K

$286K/yr · 2.2M searches

Review moat

Okay1,597.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

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