42
d necklace
Skip itA small market ($90K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.66avg listing price — sweet spot $15–$100
Price range
Great$9.53–$54.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,780.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$90K$90K/yr · 161K searches