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52

cycling shorts

Worth a look

Shows a sweet-spot price point ($26.73 avg), but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 73Conversion 24Competition 85Returns 33Price range 91Avg price 95Brand share 17Review moat 58Quality gap 75

Avg price

Incredible$26.73

avg listing price — sweet spot $15–$100

Price range

Great$12.83–$52.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+56.0%

90-day search growth — must beat 0% to launch

Review moat

Good1,163.07

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$47K

$47K/yr · 92K searches

Products