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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 35Conversion 8Competition 68Returns 50Price range 86Avg price 93Brand share 2Review moat 88Quality gap 38

Avg price

Great$49.76

avg listing price — sweet spot $15–$100

Review moat

Great232.42

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.84–$103.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Market size

Bad$77K

$77K/yr · 240K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

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