42
custom chain
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.31avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,203.78avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.85–$168.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad$77K$77K/yr · 410K searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale