21
cruella de vil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great100.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$101.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$12.77–$266.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 104K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad13.7%return rate — above 5% kills the launch gate