24
crown jewels
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Price range
Okay$6.59–$21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,462.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$9K$9K/yr · 28K searches
Signals High Returns