45
cross
Skip itSoft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.39avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 4.6M searches
Price range
Great$5.80–$61.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay1,503.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.9%90-day search growth — must beat 0% to launch