45
cross necklace y2k
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.74avg listing price — sweet spot $15–$100
Price range
Great$8.06–$104.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$754K$754K/yr · 687K searches
Review moat
Good1,023.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-18.0%90-day search growth — must beat 0% to launch