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cropped puffer vest women
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.97avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.40–$33.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,520.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 284K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.9%90-day search growth — must beat 0% to launch
Returns
Bad15.0%return rate — above 5% kills the launch gate
Signals High Returns