43
cropped puffer jacket
Skip itSoft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$42.33avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$164K$164K/yr · 1.0M searches
Review moat
Okay3,330.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$21.45–$287.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
Returns
Bad17.7%return rate — above 5% kills the launch gate