40
cropped flannel
Skip itHigh returns (16.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.91avg listing price — sweet spot $15–$100
Price range
Great$8.00–$46.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good857.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 215K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad16.5%return rate — above 5% kills the launch gate