45
cropped black jacket
Skip itHigh returns (14.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.90avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Great$10.02–$47.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,235.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 366K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad14.0%return rate — above 5% kills the launch gate