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crochet hat
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good660.84avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.83–$159.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 699K searches
Returns
Bad7.8%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale