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crew neck sweater
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$62.04avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,804.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.03–$205.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$96K$96K/yr · 700K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.5%90-day search growth — must beat 0% to launch
Returns
Bad13.1%return rate — above 5% kills the launch gate