45
cream shawl
Skip itHigh returns (10.9%) — this niche doesn't clear our bar today.
Price range
Great$8.14–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.42avg listing price — sweet spot $15–$100
Growth
Good+53.6%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,615avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 165K searches
Returns
Bad10.9%return rate — above 5% kills the launch gate
Signals High Returns