36
cream beanie
Skip itSoft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$5.63–$39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,454.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 68K searches
Growth
Bad-79.3%90-day search growth — must beat 0% to launch