57
cover up set
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$33.60avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$8.73–$52.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great488.54avg incumbent reviews — the moat a new listing must climb
Growth
Good+59.6%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 553K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.2%return rate — above 5% kills the launch gate