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cousin eddie

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A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 33Conversion 31Competition 13Returns 22Price range 88Avg price 95Brand share 33Review moat 75Quality gap 53

Avg price

Incredible$30.82

avg listing price — sweet spot $15–$100

Price range

Great$9.76–$68.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good515.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$27K

$27K/yr · 35K searches

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