35
cousin eddie hat
Skip itSoft demand (-68.5% this quarter) — this niche doesn't clear our bar today.
Price range
Great$14.05–$21.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.63avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,027.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$56K$56K/yr · 36K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-68.5%90-day search growth — must beat 0% to launch
Signals High Returns