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cousin crew shirts
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great156.39avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Price range
Okay$7.10–$21.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 471K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale