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cotton yoga shorts
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$23.58avg listing price — sweet spot $15–$100
Growth
Great+99.5%90-day search growth — must beat 0% to launch
Price range
Great$7.02–$63.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Bad6,991.79avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$61K$61K/yr · 238K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Returns