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coors light shirt
Worth a lookShows a sweet-spot price point ($24.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.57avg listing price — sweet spot $15–$100
Price range
Great$14.56–$34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great23%top-5 click share — an open shelf
Growth
Great+84.1%90-day search growth — must beat 0% to launch
Review moat
Great491.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$180K$180K/yr · 885K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale