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57

coors banquet

Worth a look

Shows a sweet-spot price point ($28.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 55Conversion 27Competition 93Returns 75Price range 78Avg price 95Brand share 39Review moat 88Quality gap 40

Avg price

Incredible$28.00

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great238.39

avg incumbent reviews — the moat a new listing must climb

Price range

Great$2.15–$110.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Growth

Good+27.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$116K

$116K/yr · 190K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Products