57
cooling
Worth a lookShows demand growing +355.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+355.2%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$261K$261K/yr · 757K searches
Price range
Okay$5.71–$20.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,013.63avg incumbent reviews — the moat a new listing must climb
Signals Trending