30
cool gifts for 2 year olds
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$15.25–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.46avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 249K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,411.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier