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coneheads costume
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great145.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$5.98–$32.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$85K$85K/yr · 130K searches
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-9.6%90-day search growth — must beat 0% to launch