40
comfort
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.54avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$8.37–$97.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad10,122.82avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$34K$34K/yr · 2.0M searches
Growth
Bad-45.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Returns