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columbus crew
Skip itHigh returns (13.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.28avg listing price — sweet spot $15–$100
Price range
Great$8.78–$64.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good672.06avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 61K searches
Returns
Bad13.2%return rate — above 5% kills the launch gate
Signals High Returns