39
columbia vest women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.98avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$21.04–$128.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,640.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 297K searches
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Signals High Returns