52
columbia skort
Worth a lookShows a sweet-spot price point ($26.73 avg), but high returns (12.5%) keeps it on the watch list.
Avg price
Incredible$26.73avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$13.24–$37.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+85.6%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,534.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 534K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad12.5%return rate — above 5% kills the launch gate
Signals High Returns