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columbia ski jacket women
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Good$130.04avg listing price — sweet spot $15–$100
Review moat
Good1,328.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Price range
Bad$38.00–$319.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 103K searches
Growth
Bad-92.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad22.3%return rate — above 5% kills the launch gate