33
columbia ski jacket men
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Good533.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$118.67avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$33.18–$323.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 102K searches
Growth
Bad-85.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate