39
columbia boots women
Skip itSoft demand (-95.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$69.25avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,474.9avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.73–$345.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 1.4M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-95.5%90-day search growth — must beat 0% to launch