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colored wigs
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$40.39avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$8.76–$148.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,290.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 231K searches
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale