44
colored glasses
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Price range
Good$8.19–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,808.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 149K searches
Signals High Returns