47
cologne spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$69.32avg listing price — sweet spot $15–$100
Market size
Good$681K$681K/yr · 936K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$10.05–$267.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,026.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price