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college sweatshirts
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.94avg listing price — sweet spot $15–$100
Price range
Great$10.48–$50.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,115.61avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 226K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.3%90-day search growth — must beat 0% to launch