53
collar stays
Worth a lookShows searches that convert (13.8% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 608K searches
Price range
Great$5.22–$59.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.51avg listing price — sweet spot $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,709.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand