55
cold shoulder tops
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a small market ($21K/yr) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Price range
Great$9.73–$35.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,650.21avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 337K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale