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coffin purse
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$59.20avg listing price — sweet spot $15–$100
Review moat
Great430.15avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Price range
Bad$11.75–$546.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 104K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale